Keywords and its optimization in SEO

What is Keyword

 In our daily life we are using search engine to solve our query or questions. All these searching terms are called Keyword in SEO language.  It is term that is used to match with the query a person enters into a search engine to find the reliable information. if your keyword or search pharase is small and short of 2 to 5 words then these are called search phrases.  The art of attracting visitor or search engine on your website is called keywords optimization.  

What is Keyword Frequency

Frequency means how frequent a situation is happening. This is calculated as how often does a keyword appear in a website. .

In general though, repeat your keyword in the document as many times as you can get away with, and up to 3-7 times in your list of metatags.

Keyword Weight

It refers to the number of keywords appearing on your web page compared to the total number of words appearing on that same page. Some search engines consider this while determining the rank of your website for a particular keyword search.

One technique that often works well is to create some smaller pages, generally just a paragraph long that emphasizes a particular keyword. By keeping the overall number of words to a minimum, you can increase the "weight" of the keyword you are emphasizing.

Keyword Proximity

It refers to the placement of keywords on a web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword.

For search engines, that grade a keyword match by keyword proximity, the connected phrase home loans will outrank a citation that mentions home mortgage loans assuming that you are searching only for the phrase "home loans".

Keyword Prominence

It is a measure of how early or high up on a page, the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page are best.

Keyword Placement

Where your keywords are placed on a page is very important. For example, in most engines, placing the keywords in the Title of the page, or in the Heading tags will give it more relevancy. On some engines, placing keywords in the link text, the part

Best Places to Put Keywords

Here is a list of places where you should try to use your main keywords.

Keywords in the <title> tag(s).

Keywords in the <meta name="description">.

Keywords in the <meta name="keyword">.

Keywords in <h1> or other headline tags.

Keywords in the <a href="http://yourcompany.com">keywords</a> link tags.

Keywords in the body copy.

Keywords in alt tags.

Keywords in <!-- insert comments here> comments tags.

Keywords in the URL or website address.